While it’s easy to blame cyberattacks on sophisticated hacking, the truth is that many attackers rely on social engineering — a craft of deception designed to manipulate people into giving up sensitive information or access. The scary part? It’s not just high-tech companies that get targeted, it’s all of us. Here’s a breakdown of the most common social engineering tactics so you can spot them before it’s too late.
Phishing
Phishing is one of the most well-known social engineering tactics. It typically involves fraudulent emails that appear to be from reputable companies, prompting victims to click links or provide sensitive information. For example, an email might claim your bank account is locked and ask you to log in to a website to “fix” the issue. Unbeknownst to you, the website is fake and is designed to steal your data.
Spear phishing
A more targeted version of phishing, spear phishing narrows its focus on specific individuals or organizations. These emails are personalized to make them seem more legitimate, often including the victim's name, job title, or other personal details.
Whaling
Whaling is phishing targeted at high-level executives. These attacks often use formal language and focus on sensitive business matters, such as a fake request for invoice processing or investment details. The stakes are much higher, as attackers aim to gain access to substantial assets or critical data.
Smishing
Social engineering isn’t limited to emails. Some use SMS or text messages — these social engineering attacks are called smishing. Smishing messages may include phishing links or requests for personal information. For example, you might receive a text claiming you’ve won a gift card but need to click a link to redeem it.
Vishing
Vishing involves voice calls to trick victims into revealing information. Posing as an IT support representative, for instance, the attacker might request remote access to your computer to “fix an issue,” ultimately hacking your system.
Pretexting
This tactic involves fabricating a story to gain trust and access. For example, an attacker might pretend to be from your company’s payroll department, asking for sensitive employee details under the guise of updating records.
Baiting
Baiting uses the promise of a reward to lure victims. It could involve leaving USB drives labeled “Confidential” in public spaces, hoping someone will plug it into their computer, and then unknowingly installing malware.
Quid pro quo attack
This method involves offering something in return for information. For example, an attacker may pose as tech support and “help” you with an issue in exchange for your login credentials.
Watering hole attack
This sophisticated attack targets websites frequently used by the victim. The attacker infects the site with malware, hoping the victim visits and falls into the trap. It’s a sneaky way to bypass emails and get directly onto trusted platforms.
These tactics can be difficult to spot, but awareness is your best defense against social engineering attacks. The more familiar you are with these methods, the harder it’ll be for someone to take advantage of you or your business.
A little vigilance goes a long way in keeping your data safe. Take the time to educate your team and implement protocols to verify requests before providing sensitive information. Contact our experts today to help you bolster your cybersecurity.